Why Is Sobriety So Hard?

So why is getting sober and staying sober so hard for millions of Americans every year?


Depending on the statistics you look at or the studies that have been compiled, approximately 30% of Americans struggle with alcohol regularly.

They may have been former social drinkers who have tended to increase the amount they drink on a daily, weekly, or monthly basis.


Or maybe they’re retired, bored, and turned to alcohol as a way to try to deal with boredom or loneliness. 


For the past 30 years, number one best-selling author, counselor, minister, and master Life Coach David Essel has been helping millions of people to finally get sober for life, for good!


Below, David talks about the reasons why so many people struggle to get and stay sober for life.


“I was one of the statistics. For over 25 years I was a raging alcoholic and cocaine addict, even holding professional positions as I do today as a counselor, master life coach, author, and minister.


I never allowed my alcohol to seep into my daily work, but at 8:01 PM I would begin to drink.


And I never thought that I would ever get sober. It was too hard. And anyway, would it really be worth it?


And I know millions of Americans feel the same way. Why should I get sober? I haven’t gotten a DUI. I haven’t been fired from work. I haven’t lost my marriage, yet. So why would I get sober?


And to make it even more saddening, the average success rate of the addiction recovery programs in the United States is about 10%, which means most of our programs have a 90% failure rate.


And why is that?


Well, it’s pretty simple. Many of the programs like alcoholics anonymous are working off of philosophies that were created 80 years ago but never updated!


Even with all that we know about the power of the mind, the subconscious mind, brain chemistry supplementation, lifestyle changes, and more, this organization like many others that were formed years ago have never taken the time to update what they share with their members, and what we knew 80 years ago was totally different than what we know today.


 Another reason why it’s hard to get and stay sober is because of the power of the subconscious mind.


In our number one best-selling book, “Focus! Slay Your Goals“, we talk about how the subconscious mind, once we feed it a pattern of let’s say drinking on a regular basis, or binge drinking even once a month, the subconscious mind is so powerful that it will use anything like rationalization, justification or denial to keep the habit of drinking going.


 In the book we share a story about Tom, an opiate addict and alcoholic for 30 years who had tried every recovery program known to man, he had been into multiple treatment centers, with the same and result: relapse.


In our holistic addiction recovery program, he became one of our shining stars!


He shares in the book that he feels that one of the most important things that we do differently than all other recovery programs in the USA, is brain chemistry supplementation.


I was introduced to amino acid therapy for brain chemistry in 1990, by a former pharmacist name Stan Meyerson who thoroughly believed that all addictions could be eradicated if we made major lifestyle choices and utilized brain chemistry supplementation like amino acid therapy.

The client mentioned above has been clean now for a couple of years. Myself? Clean for many, many years.


Is it easy? Not necessarily.


For some people, it might be easier because they have surrounded themselves with exceptional teachers, counselors, and coaches and they have the support needed to stay sober.


But I can tell you from my own experience, and that of the thousands of people that we have helped get sober one on one over the past 30+ years, that it’s possible.


I don’t care how long you’ve been an alcoholic or addict if you get in the right program, and do the work necessary, anyone, and I mean anyone can heal.


 But we are up against some pretty difficult odds, and some of those odds come from the very programs that are supposed to help people get sober.


One of my clients came in the other day after attending a meeting for sobriety, and told me that they were very confused because during the meeting several people were saying “everyone in this room is an alcoholic today, and you’ll be an alcoholic until the day you die.“


That to me is insanity. Who the hell wants to hear that and get excited about recovery?


I remember when I was in the rooms years ago and I heard that kind of statement I wanted to vomit. 


I teach my clients how to attend these types of meetings without buying into the nonsense. You’re not an alcoholic for life, no one is an alcoholic for life.


I’m writing this article as proof that I used to be an alcoholic but now I am David Essel, totally free, totally sober, and I don’t even like to use labels on myself or others who have beaten any addiction in the world.


So who am I really? Am I David Essel a recovering alcoholic? Hell no! I’m simply David Essel.


No labels are necessary. I don’t even think it’s healthy to brag about how many years people are sober, because the years someone is sober has nothing to do with if they’re happy, if they are a decent person, or if they’re just a jerk who doesn’t drink anymore.


I’ve worked with many people that have not drunk or done drugs for 10, 15, or 20 years who are complete self-centered idiots. And I say that with love.


They just never got the memo that not using alcohol or drugs isn’t enough, we need to go into the deep emotional work to be able to learn how to deal with life, and all of life‘s ups and downs without needing food, alcohol, or drugs as a crutch to lean on.


 As you read this right now, maybe you’re in a position of struggling with a substance or behavior that is holding you back in life.


Let’s take a look at just a few simple steps to follow:


Number One. Anyone, anyone, anyone can get sober regardless of how deep the addiction is.


Number Two. I recommend that you find a program that has been updated. Not one that is based on principles from 80 years ago, and surrender to this new program.


Number Three. Work with an addiction specialist at least once a week if you’re attending meetings, or maybe twice a week if you’re not attending any type of meetings whatsoever.


Number Four. Brain chemistry supplementation is a must! Contact me, or anyone else in the world of addiction recovery who is familiar with amino acid therapy and give yourself a leg up on recovery. It makes a huge difference.


Number Five. Commit to getting sober for life. Not one day at a time, but make the damn commitment to getting sober for life. Most of us have years upon years upon years proving we don’t know how, or can’t socially drink, we’ve proven that we don’t know how to handle happiness without drinking, sadness without drinking, anger without drinking, boredom without drinking… It’s time to learn all of the different options that we can do to learn to deal with our emotions without substances or behaviors that we become addicted to.


I’m a firm believer that if we let go of the old programs and create new programs based on all of the information that we have in 2019, we can make a radical dent in the number of people struggling with alcohol, drugs, and food and at the same time, we can potentially start to help to save thousands of families that are being drowned by one parent or the other struggling with addiction.


Let’s all wake up. Let’s get sober. The benefits are so worth it.


Is there an effort? Hell yes, and worth every second that you put into self-love, another name for sobriety.“


 David Essel‘s work is highly endorsed by individuals like the late Wayne Dyer, and celebrity Jenny Mccarthy says “David Essel is the new leader of the positive thinking movement.“



His work as a counselor and master Life Coach has been verified by organizations like psychology today, and Marriage.com has verified David as one of the top relationship counselors and experts in the world.

 For more information on all that David does, please visit www.davidessel.com



By David Essel January 22, 2026
Are we adding to our suffering? 😳 Many people don’t realize, that what they think and say even to themselves can add immensely to the amount of suffering we are going through. We have the answer on this vide o.
By David Essel January 7, 2026
I am reaching out to all of my former clients, excitedly offering you a free 30 minute session to help you prepare and make 2026 your year! Whatever you’d like to work on, creating new goals, letting go of bad habits… We will rock in 30 minutes and get you moving in a beautiful way! Whether we talk about addictions, relationships, spirituality, finances, mental health, entrepreneurship, grief, weight loss,… For almost 50 years, we’ve covered the above topics and more! Just reply to this email, saying, “I would love my free 30 minute session with David as a former client!“ And my team will set it all up for you.😊 For everyone here who has not been a former client, I want to remind you that we always have gifts for you as well: when you go to the website on the homepage, you’ll see 5 of our top 16 best selling books absolutely free! So even if you never worked with me as a client, you still have this opportunity to get all five books at no charge. By doing this, you will also have an edge and making 2026 your year! I’m excited to help as many people as I can. The whole reason I’m on earth is to do this work, and I know you and I together can help you create a plan of action that will bring you what you desire in the next 365 days ahead! Sending love, David and Team David
message of hope
By David Essel January 2, 2026
I sit here today, like many people, looking back at the last five years and understanding the struggle that most of us have been going through. Like me, you might be experiencing a holiday season without a loved one Like me you might be experiencing a holiday season that has been preceded by several years of deep trauma, that for many of us is a part of our lives… Even though we wish it wasn’t. In the struggles we’ve all faced, I think it’s so important to figure out what we’re learning about ourselves, what we’re learning about our belief systems, what we’re learning about self-care and how we treat others. Normally people do these posts on January 1 getting everyone ready for the new year, but I wanted to do it today because 2026 is in our hands, it can be complete crap, or it can be something quite different. It really depends on our perspective, our mindset, and how we’re willing to change what isn’t working now into what will work in the near future. Some of us have had incredible health struggles. Others have had relationship break ups. Others have gone through Divorce. Others have gone through financial collapse. Others have tried to figure out the whole world of grieving, after losing a loved one when they’ve never been in that position before. Others have struggled with finding the right job, the right career Others have struggled with deep mental health issues, anxiety, depression, mental issues. So we come to this point, and we can either hold onto the struggles that we’ve gone through over the last five years or we can slowly start to release them and look for tools that are all over the place and how to change our mindset how to change our subconscious mind and how to expect the best after five years of hell for many of us. Is it possible? Hell, yes! But we have to decide now… How we’re going to strengthen our mental health, how we’re going to improve our physical health, how we’re going to improve our relationships, how we’re going to improve our financial situation, how we’re going to improve anything else not mentioned here that has been a stressful experience for us in the past. Many of us will find solace in a deep connection by going deeper into your spiritual or religious experiences. Others will find solace by finding a mentor, counselor, teacher who can assist us because they’ve already been in the situation we’re currently facing. Others will find solace “community“, whether it’s business groups or Recovery, groups, or mastermind groups, community could be the answer for many people who are struggling right now. Others will find solace simply by letting go! By releasing the constant grind… By releasing the Constant need to “have more buy more“ Others will find solace by going deeper into the world of volunteerism, whether it’s pet shelters or reading to the blind, there’s so many different ways that you can start to shift your identity from struggle to service. Others will find solace by going into the creative world, by learning a musical instrument or learning how to draw or paint or woodwork or some other type of hobby that allows them to tap into different parts of the brain to continue to grow as a human being, not to get stuck in the negativity. I have clients that have found great solace in the last six months by completely getting off of all social media. I have clients in the last six months that found solace by completely eliminating anything to do with the news or political conversations. I have clients in the last year that never believe they’d be able to meditate or learn diaphragmatic breathing or learn emotional regulation or lose 50 to 100 pounds and yet they’ve all done it in the last 12 months! But it didn’t happen because they started 30 days ago it’s happened because they started 12 months ago which is the whole purpose of my article here! Now is the time my brothers and sisters to begin the change! Now is the time to start to really learn about the power of your subconscious mind and how to turn it into one of the greatest assets you’ve ever had in your life and I promise you this… If you learn how to master The subconscious mind in 12 months, you’ll be a completely different person potentially in every area of your life! I’ve seen that happen in my life! I’ve seen it happen in thousands of thousands of clients that I’ve worked with over the past 50 years… Their lives completely changed in a year or less! This is why I am Asking you to strongly consider taking the time now up until January 1 to really get yourself going so on January 2 you know what you’re gonna be doing every day in order to shatter the old triggers, to shatter the old fears and insecurities, and to bring you to the place that you want to be financially, relationship, wise, healthwise, mentally, emotionally… I want you in 12 months or less to be exactly where you want to be and I know you can do it because I’ve seen it happen over 1000 times! You have the power to radically change your life right now if you so desire! You have the power to completely turn around anything that has been a trigger, and turn it into a non-event! Believe in yourself! Believe even deeper in yourself! I am wishing you the most amazing radical change if that is what’s necessary in your life, so you can live the life of your desires, your dreams and create at the same time opportunities for others to see what’s possible… You become the role model for success! I’m sending you so much love, so much joy, and a prayer that you take 2026 seriously enough to begin in writing the daily rituals that you will start to follow in order to create what you deserve. With love, David 
By David Essel December 30, 2025
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